What Steps Have You Taken to Define Your Target Market? |

In the previous article, “Know Your Target Market First”, we focused on 3 questions… they are:

WHO is your target market?
What are the people who make up your target marketing looking for, thinking about, and talking about?
What problems are they having that you can help them solve?

These questions deserve an answer if you are to successfully proceed with your defining of your own target marketing campaign. While knowing the answers to these 3 questions is the first step in attracting a continuous stream of highly interested prospects to you; we must look into getting down to defining and making a list of your target market.

In this article you’ll begin to formulate your list of who makes up your target market. This a very important task and should be taken seriously. When it comes to defining your target market, it can’t be a ‘hit or miss’ proposition…

Ready? Here we go!

Before we go any further…

I want to offer an example of how people are marketing their businesses which immediately indicates that the principles of target marketing have not been considered. If it has been considered, it’s not readily apparent, especially when you know what target marketing looks and feels like.

You’re taken straight to a lead capture page

When you get to that page, what information is given that would cause you to fill in the form. Even if you do fill in the form, what expectations do you have?

Several questions come to mind for me, and should for you also.

What do you know about the person?
Are they simply using a sales-pitch?
How easy will it be to get in contact with them should I have a need to contact them?
Is this their lead capture page or is it owned by someone else?
Are you given a compelling reason to want to buy from this person, whoever they are?
Will you be spending money and time an offer that fits your business?

An example to illustrate the point

You’re contacted by some through your website, blog or email. They say that they are interested in more information. In the message is a URL to the website they are promoting.

You visit the website and you’re immediately dropped on a lead capture page. Let’s say the website is promoting how to get unlimited leads for life.

What kinds of lead; in what niche? Do you have to purchase them? What kind of system is in place to generate the leads? Will the leads fit seamlessly into your business model?

You read through and see that there is a form to fill in to attend a webinar… How will the webinar address any issues you might be having? By giving your name and email address, will you be swamped with emails that are just sales pitches or will the information be of substantial value to you and your business?

It’s not hard to see that you don’t have a clue as to what this all about, aside from the fact that you’re being told that you can get unlimited leads for life.

What information did you get from the lead capture page that would justify even filling in the form? You just don’t know what to expect, do you?

There are far too many people getting into the online marketing business who have little understanding about how to effectively market their business, whether the product/service is their own or belongs to another.

But what if…

You had been led to the capture page by someone who spent the time to inform and educate you about the product? What if they had spent the time to form a relationship with you that caused you to have a comfort level with them that then justified you filling in the form?

That would have significantly changed things, wouldn’t it?

Don’t be the person in this example given here. Your business is too important to leave it to chance encounters!

I used to do the same thing when I first got started. After all, I was taught that lead captures pages are critical to the success of a business. They are, but they have a distinct place, purpose and time.

It wasn’t long before I knew that I would either give up on this business, or repurpose myself with a new focus.

So the example given fit me to a tee. It was when I started to get myself some much needed training regarding marketing on the Internet that I began to realize that taking people straight to lead capture pages was not the way that I should be conducting the affairs of my business, 100% of the time. I needed to break out of a bad marketing habit and in a big way!

I just wanted to share that with you so that you could have an example of what not to do and why not to do it, when you’re marketing your business on the Internet.

Exercise – Target Market, Getting it defined

What is your Niche Market?

Definition of Niche Market: A focused, targetable portion of a particular market. An example would be the Health and Wellness Market. A business that focuses on a niche market is addressing a need for a product or service that is being addressed by a person who is a solutions provider (that’s you). You can think of a niche market as a defined group of potential customers

Who is the target market within your niche?

Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Let’s use the Niche Market, Health and Wellness as an example.

Within that market would it be logical to think that there are people who have unique issues that can be addressed. Absolutely! Such as:

Men’s health
Women’s health
Food
Nutrition
Diet
Exercise

Get the picture? You may even break those targets down even further.

The point is this. Once you’ve defined your niche market, which is the WHAT. You then move to the target market you wish to focus on within your niche, which is the WHO.

So here’s the exercise

Take some time, right now, to write down your niche and target markets. Remember that your target market is made of many different groups. Each group has different needs, wants, dreams, challenges, etc. that make them unique, yet they are still a part of your overall niche market.

For example, someone who is looking to start a network marketing business online for the first time ever, may want to know how to get started, or…

They are concerned about whether or not they will be successful
They are concerned about what it will take achieve success
They want to simply make some extra income
They feel like they don’t have the money to start and run a business online
They may feel like they don’t have the skills in building a website or starting and managing a blog.
They may feel like they don’t know how to create content that pulls

How can you help solve those issues?

Or what about the person who is already started a network marketing business?

They feel overwhelmed by all it takes to get things moving
They lack direction and focus
They have little to no training
They have bought books, CDs, courses, etc. that really have not helped
They have a blog and/or website already and need help in making it more attractive

Just from the examples above, you can see that within the Network Marketing niche I’ve defined two different target markets; the person just starting out and the person who has already started a business. It goes way past those two… believe me!

So your assignment is to sit and think about your niche and who your target market is. Write it down… study it… understand it.

If you don’t think about these sorts of things and get them written down, you can’t understand the personal needs and concerns of your target market (and you can’t offer ‘real’ solutions that will help them achieve whatever it is they desire to achieve).

Never underestimate the critical importance of knowing your specific target market(s), including all the different groups who might be interested in what you have to offer.

Know what your target market is thinking about, reading about… and worried about. You can’t successfully attract people to you until you know what they want and need.

Let’s Get Some Additional Marketing Resource Materials Into Your Hands

Study Material That We’ll be Using as We Proceed On

While we’re discussing this topic of Niche/Target Marketing, there is some reading material that goes hand-in-hand with what we’re discussing here. This reference material will aid in laying a foundation for the target marketing model so you can better see how to use this in your business.

Read it… Absorb it… Use the knowledge within it to help you begin to lay the foundation of a successful, thriving and well-oiled business machine.

As our discussion proceeds, references will be made to this book that will help clarify and enhance what you are learning.

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The details for this Reference/Resource is:

Talk to just about any network marketer and they tell that the most overwhelming thing for them is…

Feeling confused about how to build a network marketing business
Not knowing where they should place their focus or even knowing what their focus should be
Not knowing who their audience is and how they should be communicating with that audience
Being unsure as to how, where and when they should be delivering their marketing message to that specific audience they’ve defined as their target marketing

Don’t count yourself among the confused any longer.

If you are at this point, or you feel the confusion is starting to gain momentum… Then stop right now and download this FREE report…

Attraction Marketer’s Manifesto

The report is closely related to what we will be discussing in this and other articles regarding, “How to Attract Qualified Leads to Your Business”.

Click here and then fill in your name and email address on the form…

In the next article:

There is a unique topic we need to address. As you move forward in your business, you need to know what it is you’re selling while attracting network marketing prospects. Most marketers don’t stop to give consideration to this piece of the marketing puzzle.

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I am Jay Dyson and I am dedicated to providing people with solutions that will benefit them and enhance their businesses with strategies that will help them to grow successful businesses. I know the challenges first hand; having experienced them myself. I strongly believe that getting training serves a very specific purpose and that is to inform and educate. Without it, we are all destined to flounder and fail. It is an invaluable commodity that serves you well into the future.

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